We help Alberta employers with independent advice—
with no sales pressure!
We help Alberta employers with independent advice—
with no sales pressure!
With over 40 years of specialized expertise in employee benefits, Don Forbes stands as one of Canada's most respected and authoritative voices in the industry. As an Independent Advisor and Consultant, Don brings an unparalleled depth of knowledge, strategic insight, and unwavering commitment to helping organizations navigate the ever-evo
With over 40 years of specialized expertise in employee benefits, Don Forbes stands as one of Canada's most respected and authoritative voices in the industry. As an Independent Advisor and Consultant, Don brings an unparalleled depth of knowledge, strategic insight, and unwavering commitment to helping organizations navigate the ever-evolving landscape of employee benefits — with a particular focus on Alberta-based businesses and organizations.
✅ CEBS Compliant — Certified Employee Benefit Specialist designation, reflecting the highest standard of professional education and ethical practice in the benefits industry
🎓 40+ Years of hands-on experience in employee benefits planning, strategy, and consulting
🌟 CPBI Hall of Distinction Inductee — one of the most prestigious honours b
✅ CEBS Compliant — Certified Employee Benefit Specialist designation, reflecting the highest standard of professional education and ethical practice in the benefits industry
🎓 40+ Years of hands-on experience in employee benefits planning, strategy, and consulting
🌟 CPBI Hall of Distinction Inductee — one of the most prestigious honours bestowed by the Canadian Pension and Benefits Institute, recognizing extraordinary and lasting contributions to the benefits profession
🏛️ Past Chair, Northern Alberta CPBI Regional Council — demonstrating proven leadership and a deep commitment to advancing the profession at both regional and national levels
Don's independence as an advisor is one of his greatest strengths. He works exclusively in the best interests of his clients — free from the constraints and biases that can come with institutional affiliations.
This means you receive objective, tailored advice grounded in decades of real-world experience.
His CEBS designation means Don pos
Don's independence as an advisor is one of his greatest strengths. He works exclusively in the best interests of his clients — free from the constraints and biases that can come with institutional affiliations.
This means you receive objective, tailored advice grounded in decades of real-world experience.
His CEBS designation means Don possesses an intimate understanding of the unique regulatory environment, marketplace dynamics, and workforce challenges that Alberta employers face. Whether you are a small business owner or a large corporation, Don delivers practical, compliant, and cost-effective benefits solutions designed specifically for your needs.
When you work with Don, you are partnering with a professional whose reputation has been built over four decades of dedication, integrity, and results.
His Hall of Distinction recognition, leadership roles, and ongoing commitment to education speak for themselves.
"Don represents the gold standard in employee benefits consulting — a truste
When you work with Don, you are partnering with a professional whose reputation has been built over four decades of dedication, integrity, and results.
His Hall of Distinction recognition, leadership roles, and ongoing commitment to education speak for themselves.
"Don represents the gold standard in employee benefits consulting — a trusted advisor, a respected leader, and an unwavering advocate for plan sponsors and their employees."
We partner with top-rated insurance carriers and retirement plan providers to offer a wide range of benefits solutions to our clients. Our partnerships allow us to provide competitive rates along with high-quality benefits to our clients.
We help companies create, design and manage group benefit plans that are cost-effective, competitive, and aligned with their business goals.
Being strong believers in flexibility and choice for employers and employees, we help create value, along with cost sustainability.
Clients value our straightforward, transparent approach and ability to solve complex problems with clarity and accountability.
Independent, objective, honest advice - without any pressure or product bias.
To empower Alberta businesses with innovative, affordable, and comprehensive employee benefits solutions — including proprietary programs APID and ChoiceFlex — that protect their workforce and strengthen their competitive advantage.
To be the leading provider of innovative, affordable, and comprehensive employee benefits solutions in Alberta, empowering businesses to protect their workforce and enhance their competitive edge through proprietary programs like APID and ChoiceFlex.
We can develop cost-effective benefit plans for your organization and manage the plan administration for you as well, all on one platform. This keeps it simple and effective for any benefits plan in Alberta, while providing a thorough employee benefits analysis as your independent benefits advisor.
Benefits Unlimited is governed by the principles of integrity, transparency, and client-first service. With over 40 years of experience in the benefits industry—now specializing as an independent benefits advisor, we are experts in designing and managing cost-effective benefit plans.
We have deep expertise in employee benefits, by offering our clients APID (Alberta Public-Integrated Drug Plan) — a proprietary governance-driven, evidence-based drug plan design aligned with Alberta's public system. In addition, we have our Proprietary ChoiceFlex — a comprehensive flexible benefits program giving employees choice as well as control over their coverage.
Our clients get a strategic advisor and their own dedicated hands-on benefits consultant.Our approach emphasizes aligning employee benefits analysis with overall business goals, ensuring that employees receive competitive and cost-effective options.
Not every insurer can be the best in every line of benefit at all times. What if you could have a plan that used a variety of the best in class insurers for each benefit and still keep the administration of the plan user friendly? We have the answers!
We are able to build the best in class benefits program for your organization and have the plan administration looked after for you, all on one platform, keeping it simple and effective for any benefits plan in Alberta.
We provide products and services from a wide range of providers and insurers. We are not employed by any insurer and do not have any ownership interests in any insurance company. We work on a commission basis when clients appoint us as their Advisor of Record (AoR) or on a fee for service basis, in which clients pay Benefits Unlimited Consulting directly.
Your choice of an advisor should NOT be based solely on pricing.
All benefit advisors can adjust their pricing and typically are paid a similar level of commission and/or fees.
If you are looking for a guideline, just ask your advisor or ask me.
Also, your advisor should deal with many, if not all insurers.
We have decades of experience adv
Your choice of an advisor should NOT be based solely on pricing.
All benefit advisors can adjust their pricing and typically are paid a similar level of commission and/or fees.
If you are looking for a guideline, just ask your advisor or ask me.
Also, your advisor should deal with many, if not all insurers.
We have decades of experience advising and consulting in the employee benefits field and have worked tirelessly to stay on top of the latest trends and developments, to be able to provide the best possible solutions to client problems and educate them to other problems they may not know even exist.
Your choice of an advisor should be based on their knowledge and specialization in employee benefits.
You can check this by looking at their credentials CEBS, GBA, etc. The CEBS designation is a credential that is recognized for the depth and relevance of critical knowledge achieved by the advisor.By dealing with Benefits Unlimited, you
Your choice of an advisor should be based on their knowledge and specialization in employee benefits.
You can check this by looking at their credentials CEBS, GBA, etc. The CEBS designation is a credential that is recognized for the depth and relevance of critical knowledge achieved by the advisor.By dealing with Benefits Unlimited, you deal with a CEBS Compliant benefits advisor.
Human resources, benefits managers, administrators, executives, generalists and even specialists benefit from dealing with these sophisticated benefits advisors.
Check their website and other information available on the web, which should indicate that employee benefits and group insurance is their area of specialization.
Why? Many advisors are generalists, handling investments, life or disability insurance. It is vital that employee benefits is the area they specialize in and their primary focus.
As an employer, you need professionals to assist you with benefit decisions by applying their knowledge from day one. Arm yourself with comprehensive knowledge that leads to better engagement within your organization.
You should feel comfortable with your choice of an advisor and that they are trustworthy and are benefit specialists.
A benefits advisor or specialist should be able to answer the 3 following questions without going to others for answers or saying they'll get back to you. If they don’t understand the questions or can’t answer them, feel f
You should feel comfortable with your choice of an advisor and that they are trustworthy and are benefit specialists.
A benefits advisor or specialist should be able to answer the 3 following questions without going to others for answers or saying they'll get back to you. If they don’t understand the questions or can’t answer them, feel free to contact me for the correct answers.
These questions will help any employer distinguish between a “plan seller” and a true benefits advisor who adds strategic value.
Check us out and drop us a line if you need help or have any questions!